Our Story

Born from a Love of Natural

A boutique shop, by its very nature, provides specialized services for specific clients. Given our longevity in the Natural Products Industry, we’ve demonstrated that we see the path ahead and know how to adjust before it changes. We know what tools are right, which should be avoided and how to blend cutting edge technology with traditional modalities.

With these sensibilites, along with our belief that natural is better, we've found our home in an industry full of brands with genuine stories we love to tell.


Suzanne Shelton

Suzanne Shelton has provided public relations services to both international and domestic dietary supplement and natural products manufacturers, suppliers and associations since 1990. Her services go far beyond traditional tactics by covering regulatory concerns, market sensibilities, and industry issues and practices, as well as facilitating industry introductions among her extensive network of contacts. In addition to taking very good care of her clients, many of whom have kept her on retainer for over a decade, she is actively involved in efforts to instill industry best practices and foster growth. In 2005, she received an NBJ award for Efforts on Behalf of Industry and in 2006 a Crusader award from the Natural Products Association. Suzanne was a founding board and executive committee member of the Natural Products Foundation. She is the Communications Committee Chair of the American Herbal Products Association.

Todd Pauli

Todd Pauli works with clients in the natural products industry to develop integrated marketing strategies that work cohesively across social, digital, print and event marketing. Prior to joining The Shelton Group, Todd led Marketing Communications efforts for several well-known businesses, including NOW Foods, one of the largest supplement and health food manufacturers in the natural channel. He has also helped companies connect their marketing and sales efforts by integrating content marketing, tablet-based selling and CRM software to improve customer acquisition.  Common throughout his 15 years of experience has been the opportunity to navigate new digital marketing spaces, while bringing an intense focus to improving the customer experience and leveraging analytics to ensure positive results.